1. Original, Quality and Well Researched Contents
I’m sure you might have heard this before but do you actually know what it means? I’ve seen a lot of new bloggers use articles on other blogs word for word, thinking its a cheap way to get traffic but hurting their very own pagerank in the process. Google has a way of differentiating between original content from copied one and you’ll definitely sink lower in search engine result page if you’re the type that relies on contents from other blogs. The last Google panda update 2.5 focused heavily on plagiarism, poor contents, black hat SEO and lots of big sites with high page rank sank.
A friend using autoblogging software disappeared from SERP and so many others got affected. There was some kind of general fluctuation in traffic but I’ve noticed an increase in traffic since. When google realizes your site content is copied from somewhere else, you lose relevance in search engine result page and start missing out on search engine traffic. So, the bottom line is writing original and well research content that gives you not only a higher page rank, but also gains you credibility with your readers.
I should also add this: you don’t expect to come up in google search result with a blog post of just one hundred words. Your post must be long enough to be called a real article. Writing short contents won’t increase your page rank or drive in any meaningful traffic form search engines.
2. Choice of Keywords and Moderate Use
Apart from writing original contents, it’s also important to know the right keywords to use that’s going to drive in traffic from search engines. Like I said earlier, if you’re going to write a blog post on how to rob a bank, you must be sure to include that phrase in your article and similar ones such as ‘how to steal in a bank’ and so on. You should let this appear in your article as many times as possible but it seems google now has a way of punishing excessive use of keywords. You must be moderate about it but you also must be sure you pick the right keywords to use in each article.
A few weeks back, I took a post from one of my partners that went viral and drove in lots of traffic, with almost 600 facebook likes in just a couple of weeks, and I took time to study how I wrote that blog post and realized what made it go viral was the proper use of keywords that drove in mad search engine traffic which will definitely have a huge impact on my alexa global ranking in about a month or so. The phrases used in that blog post was exactly what people were searching for on google.
Using Google analytics will give you a better insight on keywords and I suggest you start using this if you haven’t.
3. Building Quality Backlinks
I won’t talk much about this because I have an article that already covers it. Building quality backlinks is an efficient search engine optimization method that’s definitely fool proof. It’s an important way to increase your page rank and one of the algorithms google considers in SERP. For more info on this, please read this post.
One important this you must know in order to increase your traffic, google page rank and alexa traffic rank is that although these things are different from one another, they are still interrelated one way or the other. Focus on improving your blog by writing quality and original content with good choice of keywords and you’ll realize your google page rank drives more search engine traffic which in turn increases your alexa traffic rank. Happy blogging!
